Airbnb Online Experience
Airbnb Online Experience
This project was created in the frame of a college project.
Project Management • Teamwork • Graphic Design • Animation
Sector
Skills
Hospitality and Experiences
Role
Creative Director
Photoshop • After Effects • Illustrator • AR (Arilyn)
Programs
Creative Brief
Problem — Lack of awareness of Online Experience option on Airbnb.com.
Insight — (1) As people have been home most of this past year, there is a yearning to get out of the house and experience new cultures. (2) COVID-19 is still a very real threat that discourages people from traveling.
Solution — (1) Promote Airbnb Online experiences as the “travel from home” solution utilizing social and OOH media, as well as the Airbnb app. (2) Highlight the range of options, focus on the online aspect, and limitless possibilities.
Team member — Wesley Fu
Discover what we came up with below!
Where Will You Go Next?
CONCEPT 1
The Concept
Showcase the range of Online Experiences utilizing a scrolling visual with contrasting typefaces to catch the viewers’ attention. Enhance the video ad by creating an interactive out of home activation.
Planned Channels of Distribution
Social Media (YouTube, Instagram), Out of Home Billboards
Instagram mockup
Interactive billboard
Swipe
CONCEPT 2
The Concept
Utilize a format a Gen Z target is familiar with: the “Tinder” swipe. Meaning; swipe Right for something you like, and left for something you don't. This graphic look would be utilized both for in-app UI and social media ads.
Planned Channels of Distribution
Airbnb App, Social Media (Instagram reels and stories, Tik Tok, YouTube Shorts)
Zoom Video Ad
CONCEPT 3
The concept behind this activation was to showcase the range of Online Experiences utilizing a format everyone had been faced with over the pandemic: Zoom. This is also the platform that Airbnb uses to host experiences.
Planned Channels of Distribution — Social Media (YouTube), Out of Home Billboards