Acne Studios Vintage
Acne Studios Vintage
This project was created in the frame of a college project.
Project Management • Teamwork • Graphic Design • Animation • AR
Sector
Skills
Luxury Fashion
Role
Art Director
Photoshop • After Effects • Illustrator • Arilyn (AR)
Programs
Acne Studios Vintage was born to give Acne Studios a sustainable secondhand initiative, seeing how linked the brand is to sustainability thanks to its Swedish roots. The online-only concept will also help bring the eclectic Acne Studios shopper community together to exchange their favorite pieces and inspire one another.
The logo was based on the current Acne Studios logo with a classic serif for the vintage portion as well as an old Swedish stamp as an added graphic element.
Team members: Wesley Fu (3D Renderings), Rui Sun
Advertisements & AR
Our first deliverable for the project was dual: how would the online store look?
and how will we generate awareness for it?
For advertising, we decided on mall postings in big cities that, when scanned,
would take consumers to the Acne StudiosVintage store.
Social Media
Created to fit into the Acne Studios feed the Vintage posts are distinguished through the slight overlay of the logo stamp. The initial posts are meant to introduce the vibe of this new concept store through the personality of the sellers.
